About – Boulder Clean

Changing The Way You Clean

We want to change the idea that green cleaning products don't work. We strive to provide healthier, effective and safer alternatives to conventional home cleaning products. We aim to make families happier by creating clean, healthy home environments.

Our History

Our story begins in 1908 with William Kent, great-uncle of our CEO Steve Savage, who generously donated nearly 300 acres of Redwood Canyon to the U.S. Government. This gift led to the creation of Muir Woods National Monument, preserving majestic giant redwoods for future generations. Praised by President Theodore Roosevelt, Kent’s act of conservation marked a pioneering moment in environmental stewardship—an inspiring legacy that resonates in our company’s values today. Take an inside look at the incredible coordination of that gift to Teddy Rosevelt below!

In 1990, Steve Savage, carrying the Kent name proudly as his middle name, began his business career, eventually founding 1908 Brands, our parent company. Building on a family tradition of protecting and honoring the natural world, Boulder Clean continues this legacy by delivering sustainable products that reflect our commitment to the environment and healthier living.

This connection to history and stewardship shapes who we are—a company dedicated to innovation, responsibility, and making a positive impact for people and the planet.

Since 1993, Steve has been making cleaning products, including our flagship Citrus Breeze Laundry Detergent. It’s been a long ride for Steve and Boulder Clean—the original products were first sold under Eco-Products, then under Ellie’s Home Store in 2009 and National Eco Wholesale in 2010. In 2013 Steve decided to sell National Eco Wholesale, but kept ownership of the cleaning products. It was only natural what he decided to call the brand based on our mission and location. A bolder, better clean in Boulder, Colorado.

William Kent Letters

Our Promise

We believe in leaving behind a clean home that does not compromise the health of you or your family. We promise to add peace of mind to your cleaning routine with products that are designed to look beautiful, clean impeccably and leave your home smelling lovely! We promise that you can have powerful cleaning performance and still protect the planet.

Our Commitment to a Better, Brighter Future

We don’t just believe a brighter, fresher future is possible. We’re ensuring it happens. The products that clean our countertops, cups and clothes shouldn’t spoil the earth or our health. We’re creating a reality where household essentials are actually good for you and the world.

Creating A New Environmental Legacy

Every day, every person has the opportunity to make a difference. It's businesses and individuals taking responsibility for the environment. It's conscious consumers who purchase for the planet. Its nonprofit partners going to work. It's a dedicated network collectively taking action to ensure our planet and future generations thrive.

Reducing Our Impact Together

Waste, and how we choose to handle it, affects our world's environment—that's your environment. And since by now you probably know that you need a healthy environment for your own health and happiness, you can understand why effective waste management is so important to you and everyone else. The waste we create has to be carefully controlled to be sure that it does not harm your environment and your health.

Refill, Reuse, Repeat

We have always devoted our efforts to cleaner homes, cleaner communities and a cleaner environment. However, for many CPG brands, the challenge is not how to formulate a better-for-the-planet product; it’s how to keep that product’s packaging out of the landfill. Our new leading mission is to provide more clean with less waste by providing a platform for reusability that works with consumers to help them transition from single-use to reusable packaging. Buy a bottle once, refill forever!